Hello.

Digital strategy leader with 15+ years of experience building customer-centric digital programs across healthcare, technology, and AdTech organizations. Combines expertise in digital strategy, UX, content, marketing, and creative operations to build connected experiences that drive engagement and business results. Proven success leading cross-functional teams, optimizing digital ecosystems, and delivering measurable business outcomes from strategy through execution.

Oh, and I like to ride my bikes whenever I get a chance.

TUBEMOGUL/ADOBE
Built, mentored, and led a 16-person global, digital advertising solutions team for a pioneering AdTech startup TubeMogul, a demand-side platform (DSP) acquired by Adobe in 2016.

DIGITAL ADVERTISING

MEDIA CONSULTING

BRAND CONSULTING

A few career highlights and achievements.

GOOGLE / DOUBLECLICK
Built and led an 8-person Digital Ad Solutions team within DoubleClick (Google), focused on pioneering rich media, programmatic creative, and dynamic ad experiences for global enterprise brands.

WESTERN DIGITAL
Founded and mentored new in-house UI/UX Team supporting global product, design, and marketing initiatives. Originally hired to run Marketing’s 5-person product video team.

Directed complex, multi-stakeholder web and mobile programs and experiences for global audiences.
Partnered with OPs, engineering, and creative teams to improve site experiences, content delivery, and customer engagement.
Established processes, governance frameworks, and review standards to improve quality, consistency, and delivery velocity.
Defined success metrics and partnered with stakeholders to measure program effectiveness and user experience outcomes.
Part of Western Digital’s 251-employee workforce reduction mandate.

UI/UX PROJECTS

VSP VISION CARE
Mentored and led a 9-person digital content team (video, photography, online) for VSP’s 40-person in-house agency.

WATCH VIDEOS

ADDY AWARDS

Brand Champion

I champion brand development through positioning, competitive research, and collaborative workshops that define clear strategic direction. I translate brand strategy into identity systems and content that stay consistent across digital channels.

Pre-Sales Ad Solutions Consultant

I partner with Account, Media, and Sales teams to grow key enterprise accounts and drive increased revenue through pre-sales digital advertising solutions consulting. I help shape strategy, creative direction, and execution approaches that improve campaign performance and client adoption of advanced ad products.

UX Strategist

I work as a UX Strategist, shaping digital experiences through research, information architecture, and content strategy. I translate business goals and user needs into clear, usable, and effective digital products.

Designer

Trained in design at Syracuse and MassArt, I started as a designer and grew into roles spanning ACD, Creative Director, and team leadership. I stay actively engaged in design work and continue to work hands-on in Figma, Adobe Illustrator, Premiere Pro, and modern AI-powered creative tools.

Digital Marketer

Digital strategy leader with 15+ years of experience helping healthcare, technology, AdTech, and enterprise organizations build customer-centric digital programs. Combines expertise in digital strategy, customer experience, content, creative operations, and cross-functional leadership to deliver integrated digital programs from strategy through execution.

That’s a wrap (photo)!

Address:

San Francisco Bay Area

Phone:

415.806.3817

Email:

jeffreyjamesparrish@gmail.com

THANKS FOR LOOKING AT MY PORTFOLIO.

I’m proud of all the hard work that went into creating all these examples. I’m lucky to have worked for some great companies alongside some very talented people. The awesome people above, for example. CALL ME or EMAIL ME if you’d like to discuss a project or some opportunity.