Hello.

Digital strategy leader with 15+ years of experience building customer-centric digital programs across AdTech, Technology, and Healthcare companies. Combines expertise in digital strategy, UX, content creation, marketing, and creative operations to build connected experiences that drive engagement and business results. Proven success leading cross-functional teams, optimizing digital ecosystems, and delivering measurable business outcomes from strategy through execution.

Oh, and I like to ride my bikes whenever I get a chance.

TUBEMOGUL / ADOBE
Built, scaled, and managed a 16-person global creative solutions organization supporting enterprise clients across North America and Europe for a pioneering AdTech startup TubeMogul, a demand-side platform (DSP) acquired by Adobe.

  • Established creative operations, project workflows, staffing models, documentation, and delivery standards that enabled rapid organizational growth.
  • Spearheaded new video ad product development in partnership with Product, Product Marketing, and Engineering.
  • Led creative strategy sessions with media agencies, creative agencies, and Fortune 500 brands promoting thought leadership to showcase industry expertise and establish credibility.
  • Speaker at industry events Hill Holiday’s Co Create Series, L’Oréal’s Programmatic Day, Southwest Airlines Creative Summit, and TubeMogul’s “Tube U” (Lake Tahoe, CA and Marseille, France).
DIGITAL ADVERTISING
MEDIA CONSULTING
BRAND CONSULTING
TubeMogul Ad Team

A few career highlights and achievements.

Google-Recommend

GOOGLE
Built and managed Google’s first Digital Ad Solutions team within DoubleClick, focused on pioneering rich media, programmatic creative, and dynamic ad experiences for global enterprise brands.

WESTERN DIGITAL
Built and managed Western Digital’s first in-house UX team while overseeing day-to-day operations supporting global web, product, and marketing initiatives. Originally hired to run Marketing’s 5-person product video team.

  • Directed cross-functional creative programs involving UX, marketing, engineering, product, and content teams while managing priorities, schedules, and stakeholder expectations.
  • Partnered with OPs, engineering, and creative teams to improve site experiences, content delivery, and customer engagement.
  • Established operational workflows, governance models, creative review processes, and quality standards that improved delivery consistency across multiple teams.
UI/UX PROJECTS
UXTeam - Mission Proposal - Plan
WrapPhoto_Edit

VSP VISION
Managed, mentored, and developed a 9-person multidisciplinary  creative team spanning video, photography, and digital content across web, social, and video channels.

WATCH VIDEOS
ADDY AWARDS

Brand Champion

I champion brand development through positioning, competitive research, and collaborative workshops that define clear strategic direction.
Crafting brand strategy into identity systems and content that stay consistent across digital channels.

Ad Solutions Consultant

I partner with Account, Media, and Sales teams to grow key enterprise accounts and drive increased revenue through pre-sales digital advertising solutions consulting.
Helping shape strategy, creative direction, and execution approaches that improve campaign performance and client adoption of advanced ad products.

UX Strategist

I work as a User-Experience Strategist, shaping digital experiences through research, information architecture, narrative development, and content strategy.
Translating business goals and user needs into clear, usable, and effective digital products.

Hands-On Designer

I stay actively engaged in design work and continue to work hands-on in Figma, Adobe Illustrator, Premiere Pro, and modern AI-powered creative tools.

Trained in design at Syracuse and Massachusetts College of Art, I started as a designer and grew into roles spanning UI designer, Creative Director,  and team leadership.

 

Digital Marketer

I combine expertise in digital strategy, customer experience, content, creative operations, and cross-functional leadership to deliver integrated digital programs from strategy through execution.
Advocating for data-informed design, I’m passionate about using insights to fuel creative innovation, optimize user journeys, and elevate the overall experience.

That’s a wrap (photo)!

Address:
Boston, MA

Phone:
415.806.3817

Email:
jeffreyjamesparrish@gmail.com

THANKS FOR LOOKING AT MY PORTFOLIO.

I’m proud of all the hard work that went into creating these examples. I’m lucky to have worked for some great companies alongside some very talented people. The awesome people above, for example. CALL ME or EMAIL ME if you’d like to discuss a project or some opportunity.